World Wild Life Fund Essay - 823 Words

The Industry/Environment The World Wildlife Fund (WWF) is a part of the conservation and human rights organization industry, which promotes positive change to causes such as social and environmental issues, human rights, local communities, peace and other social causes. The conservation industry garners most of its revenue through private contributions (50.8%), government grants (16.3%), membership services, program services (14.2%), membership fees (7.7%), and investment income (Conservation Human†¦). The remainder of revenue is generated through licensing rights, advertising services, and merchandise sales. The state of the industry has experienced growth†¦show more content†¦As a group we feel as if climate control is ignored and with that it makes us worried about the future. With this brand in perspective we feel as if the WWF could bring awareness and help what is happening on earth by using their many resources to overcome the barriers we face. The face or image of this brand is a panda but it symbolizes more than that. The WWF strives to prevent us from damaging the earth along with not harming pets or animals. Lastly, they want us as humans to stop polluting and begin using more natural resources. The panda symbolizes just one of the animals that they are trying to protect and not let the world harm. Overall, this brand is here to help the earth never end. They want to find ways to reach multiple audiences by social media, conferences and any media possible. Chi-Chi the panda was chosen as their symbol because he was a strong symbol that would catch the publics eye and show conservation. Over the years WWF has done countless things to show that they care around the world by actively engaging the humans and animals and addressing things we are not aware of but are affecting our everyday lives. Unique Brand Benefit/Proposition When individuals choose to voluntarily donate their money to an organization, it means that they believe in the organization’s cause and want to help how they can. The only problem is that these individuals usually do not know exactly what their money is contributing to. The nature of blindlyShow MoreRelatedHenry David Thoreau And Ralph Waldo Emerson1604 Words   |  7 PagesAn Exploration of the Fine Authors of English 231 â€Å"Some of the best advice about modern life comes from and unemployed writer who lived alone in the woods and refused to pay his taxes.† (The School of Life, par. 1) Henry David Thoreau reminds us about the importance of simplicity, authenticity, and downright disobedience. Born July 12, 1817, just west of Boston in Concord, Massachusetts, his father operated a pencil factory and his mother rented rooms out to boarders. 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